We collect and deliver data that provide researchers with a view of Utah’s political climate through the eyes of ordinary Utah voters.

What is this poll?

The Utah Political Trends Panel is an initiative to provide data on voting, public opinion, and political participation within the state. Our goal is not to prescribe, but to inform. We believe that transparent information can enrich public dialogue and encourage reasonable decision-making.

WHo is behind the poll?

The Utah Political Trends Panel began as a partnership between Y2 Analytics and UtahPolicy.com until the acquisition of UtahPolicy.com by Deseret News. Y2 Analytics continues to maintain and execute public opinion research in Utah. We are committed to providing transparent public opinion data so that policy makers, social scientists, journalists, teachers, and students may better-understand Utah and its unique political landscape.

Y2 Analytics is a Salt Lake City-based market research and data analytics group with extensive experience measuring and analyzing public opinion, predicting consumer behavior, and providing data-driven strategic consulting. Our strength is transforming the vast mountain of raw data that is available to corporate firms, municipalities, advocacy groups, and political campaigns into strategic knowledge that sells products, determines branding strategy, wins elections, and passes laws. We pride ourselves on translating often overwhelming amounts of data into clear, actionable information. We are experts in traditional public opinion polling and focus groups, advanced market research techniques, and cutting-edge analytics. Our passion for research is driven by the variety and depth of our expertise and experience of our people. We come from the worlds of survey research, advanced analytics, statistics, local government, business, communications, political science, and campaign management.